If you have a business, you know you need a digital marketing strategy to stand out and thrive, especially in a crowded and competitive economy.  No matter the business model or the industry, every business can benefit from investing in digital marketing and have a strategist of investment. 

Most small business owners still think that it is not important to invest in a marketing expert to carry out their business strategies, but if you are looking for a return on investment and growth in your business, you need to understand the benefits of having a solid strategy and a digital marketing expert on your team.


So, let me tell you why you need digital marketing right now. 


Marketing strategy will help you know what you need 

If you don’t have a strategy, you don’t know who your customer is, what your goals are or what you should do to achieve your financial goals. 

Starting a campaign without strategy is like navigating aimlessly, in the middle of the campaign you will realize that you are missing an essential resource to achieve your goals, this can cause you greater investments and loss of time and money.

While if you have a marketing strategy you know before you start what you are going to need and measure your results to optimize and improve your performance.

​​Click here if you want to know more about COMMON MARKETING MISTAKES


Improve your online visibility

Building a visible online brand is an important step towards lead generation and conversions. If you already have clients, imagine how easy it would be for thousands of people to know about your business. 

But it’s not just about appealing to the customers. If you only focus on bringing people to your website or physical stores, you may be missing a fantastic opportunity to turn those people into potential customers.

A digital marketing strategy focuses on finding questions and answers that help your clients and make your business the solution for their needs.

One of the main reasons to start an online marketing strategy is to increase the visibility of your business, reach many more clients and start billing more income.


Exposure to your target audience

Today’s world is increasingly competitive. More than 50% of people use social media and the internet to find solutions to their problems.

If you are not on the internet, you are losing thousands of people who are looking for what your company offers. You are losing thousands of customers for your company!

It’s time to immerse your company in the world of the internet with a profitable strategy that provides more visibility and tools that help grow your business.

You can learn more about strategy for small business here → Why SEO and SEM are so valuable for small businesses




“If you can not measure it, you can not improve it” William Thomson


Without measurement there is no growth and without growth there is no success. A strategy will help you measure every step you take in your business.

You will be able to measure what works, what doesn’t work, make changes and improvements to your digital advertising.

Set measurable goals and develop strategies to help you achieve them.



Yes! If your goal is for your business to grow, you need to implement a strategy that works.

Think of an investment of up to 30% of your total sales for advertising.

Remember that a well-made investment will bring growth in the financial future of your company.


PLUS! How to start a strategy? 

The visualization of your brand is very important. The first step is to think about how you want people to see your business


  • Create a Brand identity
  • Build a website according to your goals
  • Start a digital strategy
  • Don’t forget SEO marketing


If you want to know where to start, I recommend that you check this previous blog post –> 5 Questions To Ask Yourself Before Starting Marketing Your Business

Do you want to know more about marketing strategies and tips, contact us or send an email to ingrid@womenaf.org

You are one step away from leading your company to success! You can also check our last entries so you can learn more about us.


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