It is almost a rule that today, companies need to invest in digital marketing to keep growing. With so many online marketing tools like Search Engine Optimization, Social Media and Pay-Per-Click, it is normal to have a lot of questions about it. We often get important questions and want to answer the most commonly asked ones to help you understand better.


Without further ado, here are the 5 most common digital marketing questions we receive:


1. Why is digital marketing useful for my business?

One of the characteristics that make digital marketing very important for companies is the capacity to interact with their audiencia in real time. Also, it is relatively affordable compared to traditional marketing channels.


Not using digital marketing can actually damage your business since online presence is expected of any trustworthy business these days.


2. How should companies measure their social digital marketing efforts?

The most common metrics to measure the impact made are: traffic, leads and customers.


The number of followers your business has on social networks can help you understand your reach, but going beyond that number it is important to determine how many people are driven to your website, how many of them are qualified leads and how many become customers.


3. Which channels should my business have a presence on?

The truth is: There is no correct or wrong answer to this question. The presence needed in your business depends on where your customers are, since every business has a different audience.


Study your customer behavior in depth. Maybe they spend most of their time on Instagram, maybe they prefer to read a blog. Find out where your customers are and follow them there.


4. How much time should social media marketing take each week?

Good timing is everything in digital marketing. There are many tools you can use to automate content to save time but, as we said at the beginning, the opportunity to reach your audience in real time is what makes digital marketing unique. You will also want to keep track of the activity generated on your accounts throughout the day.


Digital marketing can be as simple or complex as you want it to be but, between strategizing, creating and posting content, checking analytics, responding to your audience and other tasks, it can be a full-time job.


5. How long does it take before you start seeing results?

Digital marketing needs to be constant. Results are going to show depending on how much time and effort you’re putting into your marketing management, your budget, your audience, and your strategy.


Some short-term results can be shown if using paid advertising but most results require patience.


Find professional advice:

We know there’s a lot of information to process and it can be overwhelming. Professional consultation may be a good choice in order to identify marketing gaps in your business. The best part is: we can help you work it out!


If you want us to talk about a specific topic leave your comments below.